Privacy Policy
Last updated: .
- What Information Do We Collect?
- How Do We Use Your Information?
- Do We Share Your Information?
- Your Privacy Rights — Access to and Control Over Information
- How to Opt Out of Targeted Advertising
- Does This Policy Apply to Other Websites Linked To Or From the Site?
- Do We Collect Information From Children Under the Age of 16?
- What Steps Do We Take To Protect Your Information?
- Personal Information You Provide to Us
- We only have access to and collect personal information (for example your name, date of birth, social security number, credit card number, mailing or billing address, telephone number, or email address, and email preferences – collectively, “Personal Information”) that you voluntarily give us via email or other direct contact from you.
- Information Collected by Automated Means
- Whenever you use the Site, we, as well as any of our third-party advertisers and/or service providers, may use a variety of technologies that automatically collect information about how the Site is accessed and used (“Usage Information”). Usage Information may include, in part, browser type, operating system, the page served, the time, how many users visited the Site, and the website you visited immediately before the Site. This statistical data provides us with information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they “click” on. Usage Information helps us to keep the Site fresh and interesting to our visitors and to tailor content to a visitor’s interests. Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.
- Device Identifiers
- Usage Information we may collect include your IP address, MAC Address or other unique identifier (each a “Device Identifier”) for the computer, mobile device, Wi-Fi card, or other technology (collectively, “Device”) you use to access the Site. A Device Identifier is a number that is automatically assigned to your Device when you access a website or its servers. Our computers identify your Device by its Device Identifier. When you visit the Sites, we may view your Device Identifier. We use this information to identify repeat visitors to our Site. We also may use this information to send you targeted advertisements and to enhance the Site.
- We may associate your Device Identifier with your Personal Information.
The technologies used on the Site, including Device Identifiers, to collect Usage Information may include, without limitation:
- Cookies
- Cookies are data files placed on a Device when it is used to visit the Site. We may use cookies to collect and store certain information about you. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them).
- Web Beacons
- We may also include web beacons (also known as web bugs, Internet tags, pixel tags, tracking pixels and clear GIFs) with the content and ads that we deliver to you, which we will use to collect information regarding your interaction with our content and ads. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In addition, a web beacon allows third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. A web beacon may also tell your browser to get content from another server.
- Cookies and web beacons (together, “Site Cookies”) may enable us to track and target the interests of our users to enhance the experience on our Site, track user actions/behavior on our Site and track the effectiveness of ads.
- Analytics
- We use products to analyze activity on our site. We use LocaliQ’s tracking technology and/or Google Analytics to understand how users use our site to enhance the user experience on our Site.
- LocaliQ is a service provider which assists us in advertising our products and/or services. LocaliQ has a retargeting product, which enables LocaliQ to show you advertisements for our Site when you visit other sites in the LocaliQ network or in third-party networks. LocaliQ is able to do this through the use of cookies that are provided by LocaliQ through its third-party partners (“Advertising Cookies”).
- Google Analytics is a platform that collects data from the Site and create reports that provide insights about visitors and their interactions with the Site.
We use your information to respond to you regarding the reason you contacted us. We will also use your information as follows:Registration
A user may need to first complete a registration form in order to use the Site. During registration, a user is required to give certain information (such as name and email address). This information is used to contact you about the products/services on our Site in which you have expressed interest. At your option, you may also provide demographic information (such as gender or age) about yourself, but it is not required.Orders
We may request information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we will use this contact information to contact you.Surveys and contests
From time-to-time, our Site may request information via surveys or contests. Participation in these surveys or contests is completely voluntary, and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as ZIP code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this Site.Customer Service
Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this Policy.Chat
Our Site may use chat functionality to enable direct communication with you through our Site. We will primarily use such information to assess your needs and to gain your contact information so that we may contact you to further discuss our products and/or services.
We offer you choices regarding the collection, use, and sharing of your Personal Information. If you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional email you receive or by contacting us directly at the email address or phone number given on our Site. We do not charge for this service, and your opt-out request will be processed within 30 days of the date on which we receive it.You can do the following at any time by contacting us via the email address or phone number given on our Site:
- See what data we have about you; if any.
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Notify us if you do not want us to share your Personal Information for marketing and promotional purposes.
You can set most web browsers to notify you if you receive a cookie, or you may choose to block cookies, though either of those actions may affect the use of our Site. If you prefer to not receive targeted advertising, you can opt out of some network advertising programs that use your information.To do so please visit the Digital Advertising Alliance (DAA) Opt-Out Page: https://www.aboutads.info/choices/. Please note that even if you choose to remove your information (via opting out), you will still see advertisements while you are browsing online. However, the advertisements you see may be less relevant to you and your interests. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The DAA Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies’ pages where you can opt out of receiving targeted advertisements from companies.You may opt out of the tracking enabled by the LocaliQ by visiting: https://localiq.com/optout/.You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.You can also find out more about your “Do Not Track” options by visiting https://www.allaboutDNT.com.
The Site may contain links to other websites. Any Personal Information you provide on linked pages or sites is provided directly to that third party and is subject to that third party’s privacy policy. This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to or from the Site. We encourage you to learn about their privacy and security practices and policies before providing them with Personal Information.
The Site is not intended for use by children under the age of 16, and Kapital Electric, Inc does not knowingly collect or use any Personal Information from such children. If we become aware that we have unknowingly collected Personal Information from a child under the age of 16, we will make commercially reasonable efforts to delete such Personal Information from our database.
We take measures designed to protect your Personal Information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. We provide physical, electronic, and procedural safeguards to protect Personal Information we process and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other types of misuse. To protect the confidentiality of Personal Information maintained in your account, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site by any person using your password. Please advise us immediately if you believe your password has been misused.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, WILL WE BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM OUR PROCESSING OR USE OF PERSONAL INFORMATION, EVEN IF WE ARE ADVISED BEFOREHAND OF THE POSSIBILITY OF SUCH DAMAGES. THE MAXIMUM AMOUNT OF DAMAGES FOR WHICH WE WILL BE LIABLE UNDER THIS AGREEMENT WILL BE THE GREATER OF THE FEES YOU PAID FOR ANY PRODUCT IN CONNECTION WITH WHICH YOU PROVIDED YOUR PERSONAL INFORMATION, OR $100.
This Policy and the privacy practices of Kapital Electric, Inc will be governed by and construed in accordance with the laws of Illinois in the United States.
If you have any questions about this Policy, please contact us at 1270 Mark St. Bensenville, IL 60106, or call us at 630-833-2389.
- Service‑related alerts and reminders.
- Customer support and scheduling updates.
- Post‑project follow‑up communications, including satisfaction surveys, Net Promoter Score (NPS) collection, qualitative feedback about completed work, and invitations to leave public reviews on third‑party platforms.
- Where permitted, limited informational or promotional messages related to our services.
By providing your contact information (including your mobile phone number and email address) and opting in to receive messages from us, or by using our Website or services, you agree to these Terms & Conditions and our Privacy Policy (together, the “Terms”). If you do not agree, please do not enroll in any Program or use the Website. - Program / Brand Name(s): “Kapital Electric, Inc Customer Communications”]
- Program Description: One‑time and recurring communications by SMS, MMS, phone, and email related to service scheduling and support, post‑project surveys (including NPS), feedback collection, and invitations to leave public reviews, as well as other service‑related and, where permitted, limited promotional messages.
- Message and data rates may apply.
- Message frequency may vary based on your interactions with us and which Programs you join (for example, number of projects, survey requests, or inbound inquiries).
- Your wireless carrier may charge you for text messages according to your mobile plan. You are responsible for any such charges.
3. Opt‑In and Opt‑Out
You may opt in to receive messages from us by, for example, submitting a form on our Website that includes consent language, requesting text or email updates, providing your information during a service interaction, or otherwise agreeing to receive communications.
Opt‑Out Instructions (STOP):
- To stop receiving text messages from a Program, reply “STOP” to any message we send you.
- After you send “STOP,” we may send you a one‑time confi rmation message to confi rm that you have been unsubscribed from that Program. After this, you will no longer receive messages from that specifi c Program, but you may still receive messages from other Programs you have joined (unless and until you opt out of those Programs as well).
Help Instructions (HELP):
- If you need assistance with a Program, reply “HELP” to any message or contact us using the information in Section 6 (Customer Support).
You may also contact us directly using the information in Section 6 to request that we stop sending messages via SMS, email, or phone.
- Request that you complete a satisfaction survey.
- Collect a Net Promoter Score (NPS) or other rating regarding your experience.
- Gather qualitative feedback about the work that was performed.
- Ask you to leave a review on public platforms (such as online review or social media sites), at your discretion.
For more information about how we collect, use, and share your information, including information collected through the Programs and the Website, please review our Privacy Policy below in Section 8 (“Privacy Policy”).
8.1 Scope
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or interact with our Website or participate in any of our Programs, including our post‑project survey, feedback, and review‑request campaigns.
This policy applies to information we collect through the Website, through our Programs (including SMS/MMS, email, and calls), and through related online interactions. It does not apply to information collected offl ine (for example, by phone or in person) unless we specifi cally state otherwise.
The Website and Programs are intended for users located in the United States. If you access the Website or participate in any Program from outside the United States, your information may be transferred to, processed, and stored in the United States.
By accessing or using the Website or participating in any Program, you agree to this Privacy Policy.
When you submit information through the Website or otherwise interact with us—such as by requesting service, requesting an estimate, scheduling an appointment, starting a chat, contacting us, or participating in a Program—we may collect information you choose to provide, including:
- Identifiers and contact information (such as name, email address, phone number, and mailing/service address).
- Service request and project details (such as service type, project dates, preferred appointment windows, photos or attachments you upload, and notes you provide).
- Communications content (such as messages submitted through forms, chat, SMS/MMS, email, or other channels you use to contact us).
- Survey responses and feedback, including NPS scores, ratings, qualitative comments about completed work or your experience, and any other information you choose to share in a survey or review request.
- Any other information you choose to submit.
You are not required to provide personal information to browse the Website. However, if you choose not to provide certain information, we may be unable to respond to your request, administer certain Programs, or provide certain services.
When you visit the Website, we (and our service providers) may automatically collect certain information about your device and your interaction with the Website, such as:
- IP address and general location information (such as city/state inferred from IP address).
- Device and browser information (such as browser type, operating system, device type, and language settings).
- Usage and event data (such as pages visited, links clicked, scroll activity, time spent on pages, and referring/exit pages).
- Approximate timestamps, session identifi ers, and diagnostic data used for performance, analytics, and security monitoring.
This information helps us operate the Website, measure performance, understand visitor engagement, detect and prevent fraud, and maintain security.
We use cookies and similar technologies (such as pixels, tags, local storage, and SDKs) to help the Website function, to understand how the Website is used, and to support advertising and measurement activities. These technologies may collect information such as your IP address, device/browser characteristics, and your interactions with the Website.
Examples include:
- Analytics tools (for example, Google Analytics) to understand Website traffi c and usage.
- Advertising and conversion measurement tools (for example, Google Ads and Meta Pixel) to help measure the effectiveness of marketing campaigns and deliver ads.
- Call tracking tools (for example, dynamic phone numbers) to attribute calls and leads to marketing sources and improve service.
- Chat and messaging tools to support customer communications and improve responsiveness.
- Some of these technologies may be operated by third parties and may collect information across different websites or online services over time, subject to those parties’ privacy practices.
We use the information we collect for legitimate business purposes consistent with operating our business, maintaining an effective Website, and running our Programs. Depending on how you interact with us, we may use information to:
- Provide and manage services, including responding to inquiries, providing estimates, scheduling appointments, and coordinating project or service delivery.
- Communicate with you, including confi rmations, reminders, follow‑up communications, and customer support.
- Administer post‑project survey, NPS, and feedback Programs, including sending you survey invitations, collecting and analyzing satisfaction scores and qualitative feedback, and following up on issues or questions you raise.
- Request that you leave reviews on public platforms, at your discretion, and track whether review requests are sent or completed.
- Operate, maintain, and improve the Website and Programs, including troubleshooting, testing, analytics, measuring performance, and improving user experience.
- Conduct marketing and advertising activities with your consent, including measuring campaign performance and attributing calls and leads.
- Protect against fraud, misuse, and security incidents; enforce our policies; and maintain the safety and integrity of our systems.
- Comply with applicable legal requirements and respond to lawful requests.
If you provide your phone number or email address, you may receive communications from us as described in Sections 1–6 and 8.3.
- Your current or past projects or services.
- Satisfaction surveys and NPS requests.
- Qualitative feedback requests about work performed.
- Invitations to leave public reviews.
- Service‑related messages and, where permitted, limited promotional messages related to our services.
- Message frequency may vary.
- Message and data rates may apply.
- You can opt out at any time by replying STOP.
- For help, reply HELP or contact us using the information in Section 6.
8.5.1 Managing Cookies
You can control cookies through your browser settings, including refusing some or all cookies or receiving an alert when cookies are being sent. If you disable cookies, certain features of the Website may not function properly.
If the Website presents a cookie banner or preference center, you can use it to manage certain categories of cookies where available.
8.5.2 Analytics and Advertising Tools
We may use third‑party analytics and advertising tools (such as Google Analytics, Google Ads, and Meta Pixel). These providers may set cookies or similar technologies and collect information about your interactions with the Website to provide measurement, analytics, and advertising services. Information collected through these tools may be combined with other information collected through the Website for the purposes described in this policy.
8.5.3 Global Privacy Control (GPC)
Some browsers or extensions support the Global Privacy Control (“GPC”) signal. Where required by applicable law, we will process GPC signals as a request to opt out of certain processing (such as certain types of “sharing” for targeted advertising under state law). Honoring GPC may be limited by technical constraints and may not apply to all uses of cookies (for example, cookies necessary to operate the Website).
8.5.4 Do Not Track
Some browsers include a “Do Not Track” (DNT) setting. Because there is no common industry standard for interpreting DNT signals, the Website may not respond to all DNT signals. You can use the other controls described in this section to manage cookies and tracking.
We may disclose information collected through the Website and Programs in limited circumstances as described below. We do not sell personal information.
8.6.1 Service Providers
We may share information with vendors and service providers that help us operate the Website, run our business, or deliver the Programs, such as website hosting providers, analytics providers, advertising and measurement vendors, call tracking providers, survey and review‑request platforms, messaging platforms, and customer communication tools. These providers are permitted to use information only to perform services on our behalf and are subject to contractual confi dentiality and security obligations. We do not authorize service providers to use personal information for their own independent marketing purposes.
No mobile information will be shared with third parties or affi liates for marketing or promotional purposes. Your mobile information will not be sold or shared with third parties or affi liates for promotional or marketing purposes. All categories of sharing described in this Section exclude mobile contact information and text messaging originator opt‑in data and consent; this information will not be shared with any third parties, except service providers that assist us in delivering our text messages or as required by law.
8.6.2 Legal and Safety
We may disclose information if we believe it is necessary to: (a) comply with applicable law, regulation, legal process, or governmental request; (b) enforce our agreements or policies; (c) protect the rights, property, or safety of the Company, our customers, or others; or (d) detect, prevent, or address fraud or security issues.
8.6.3 Business Transfers
If we are involved in a merger, acquisition, fi nancing, reorganization, bankruptcy, or sale of all or a portion of our business or assets, information may be transferred as part of that transaction, subject to applicable law and appropriate confi dentiality protections.
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Website and Programs from unauthorized access, use, disclosure, alteration, or destruction. No method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.
Email, text messages, and chat communications may not be encrypted end‑to‑end and may not be secure. Please do not send sensitive information through these channels.
If you believe your interaction with us is no longer secure, please contact us immediately using the information in Section 6.
8.8 Links to Other Websites
The Website may contain links to third‑party websites or services. We do not control, and are not responsible for, the content, privacy practices, or security of third‑party websites. We encourage you to review the privacy policies of any website you visit.
8.9 Children’s Privacy
The Website and Programs are not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through the Website or a Program, please contact us so we can take appropriate steps to delete it.
8.10 Data Retention
We retain personal information collected through the Website and Programs for as long as reasonably necessary to fulfi ll the purposes described in this policy, including to provide services, administer Programs (including surveys and review requests), maintain business records, resolve disputes, enforce agreements, and comply with legal obligations. When information is no longer needed, we will take reasonable steps to delete, deidentify, or securely dispose of it in accordance with our retention practices and applicable law.
8.11 Changes to These Terms and This Policy
We may update these Terms & Conditions and this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this document. Your continued use of the Website or participation in any Program after changes are posted means you accept the updated Terms.
8.12 Privacy Rights and Choices (U.S. Residents)
Depending on where you live, you may have certain rights regarding personal information, which may include the right to:
- Confirm whether we collect or process personal information about you and request access to it.
- Request correction of inaccurate personal information.
- Request deletion of personal information, subject to certain legal exceptions.
- Request a copy of personal information in a portable format.
- Opt out of certain uses of personal information, including certain forms of targeted advertising conducted through cookies and similar technologies.
- Appeal a decision regarding your privacy rights request, where required by applicable law.
To submit a privacy request, contact us using the information in Section 6. We may need to verify your identity before completing your request. Where permitted by law, you may designate an authorized agent to submit a request on your behalf. If your request is denied, you may have the right to appeal our decision by contacting us and stating that you are submitting an appeal.
Cookie and Advertising Choices
You can control cookies and similar technologies by:
- Adjusting your browser settings to block or delete cookies.
- Using any cookie preference tools or banners that may be available on the Website.
- Using certain browser signals (such as Global Privacy Control) that communicate your preference to opt out of certain cookie‑based uses, where required by applicable law.
No Sale of Personal Information
We do not sell personal information for money. However, we may allow certain third‑party partners to collect information through cookies and similar technologies for analytics, advertising, and measurement. You can opt out of certain cookie‑based advertising through the controls described above.